Find a GPSR Responsible Person in the EU
From 13 December 2024, every non-EU company selling consumer products in the EU must appoint an EU-based Responsible Person under the General Product Safety Regulation (GPSR). Submit one request — ECP matches you to vetted RP providers.
Who needs a GPSR Responsible Person?
Non-EU manufacturers and online sellers who place consumer products on the EU market must designate a GPSR Responsible Person established in the EU. This applies to all consumer product categories not already covered by sector-specific legislation such as MDR, IVDR, RED, or the Machinery Regulation.
GPSR has been in force since 13 December 2024. Non-compliance can result in market surveillance authorities ordering product withdrawal from the EU market.
| Business type | GPSR RP required? | Notes |
|---|---|---|
| Non-EU manufacturer selling DTC (direct to consumer) in EU | Yes | Must be designated before products enter the EU market |
| Non-EU seller on Amazon EU / eBay EU / Etsy EU | Yes | Marketplace may require proof of RP before listing |
| EU-based importer | The importer acts as RP | No separate RP needed if EU importer is named on product |
| EU-based manufacturer | No | EU establishment means GPSR RP not required |
| Marketplace (Amazon, etc.) listing non-EU sellers | Yes, if no RP designated by seller | Platform liability if sellers lack RP |
What is the difference between GPSR RP and EC REP (Authorized Representative)?
EC REP (EU Authorized Representative) is a role defined under sector-specific EU regulations — medical devices (MDR/IVDR), radio equipment (RED), machinery, PPE — and is mandatory for non-EU manufacturers placing those products on the EU market. GPSR RP, by contrast, covers all consumer products that do not fall under those sector-specific regimes. The legal obligations are similar in structure but the underlying regulation, the authorities involved, and the documentation requirements differ.
If your product is a medical device, radio equipment, toy, machinery, or PPE, you need a sector-specific Authorized Representative, not a GPSR RP. Some providers offer both services under the same contract.
What does a GPSR Responsible Person do?
- Hold a copy of the product's technical documentation and Declaration of Conformity (if applicable)
- Cooperate with market surveillance authorities on request
- Take corrective action including recalls if a product is found unsafe
- Register on the EU Safety Gate portal on behalf of the manufacturer
- Be reachable by a physical EU address as the official contact point
How much does a GPSR Responsible Person cost?
GPSR RP fees are generally lower than EC REP fees for regulated products such as medical devices. Expect €300–1,500 per year for most product categories, depending on the provider and level of service. Fees vary by product risk level and portfolio size — multi-product sellers often negotiate bundle pricing.
How to find a GPSR Responsible Person
- Confirm GPSR applies to your products — check that your product is a consumer product not covered by a sector-specific regulation.
- Check for sector-specific legislation — if your product is a medical device, radio equipment, toy, machinery, or PPE, you need an EC REP rather than a GPSR RP.
- Submit a structured request to ECP — describe your product category, number of products, and target EU markets to receive proposals from RP providers.
- Compare quotes and appoint — review provider scope and pricing, then appoint the RP before shipping to the EU.
Ready to Start?
Non-EU companies selling consumer products in the EU need a GPSR Responsible Person from December 2024.
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